Every great brand starts somewhere. For Euphoria Extractions, it started with six chocolate bars—and the rest is part of Canadian cannabis history.
Every Story Starts Small
It’s easy to look at today’s cannabis industry and forget how different it once was.
Walk into a dispensary now and you’ll find shelves filled with chocolates, gummies, beverages, concentrates and every flavour imaginable. But ten years ago, the landscape looked very different. The industry was young, the category was still taking shape, and professionally produced cannabis edibles were only beginning to emerge.
That was the world Euphoria Extractions entered in 2016.
There wasn’t a catalogue of products.
There wasn’t an extensive lineup of flavours.
There were simply six Shatter Bars that would go on to become the foundation of everything that followed.
The Six Chocolate Bars That Started It All
Before Euphoria Extractions became known for a broader range of edible products, there were three chocolate flavours.
Milk Chocolate.
Toffee Crunch.
Cookies & Green.
Each was offered in 250 mg and 500 mg formats, with both Sativa and Indica options.
Looking back today, those first Shatter Bars feel almost humble.
The packaging was simple. Every flavour shared the same design language, reflecting an industry that hadn’t yet developed the packaging standards and visual sophistication we see today.
The goal wasn’t to create the loudest package on the shelf.
The goal was much simpler.
Make a chocolate bar people could trust.
That philosophy became the foundation of Euphoria Extractions.
CAFE Was There From The Beginning
Every brand remembers the people who believed in it early.
CAFÉ was one of the first retailers to stock the original Shatter Bars, introducing them to customers when both the industry and the brand were still writing their first chapter.
Over the next decade, the cannabis market evolved at an incredible pace.
New products arrived.
New formats emerged.
New brands entered the category.
Yet through all that change, one thing remained remarkably consistent.
Customers kept coming back to Euphoria Extractions.
Today, EE continues to be one of CAFE’s best-selling edible brands—not because it chased every trend, but because customers knew what to expect every time they picked up a Shatter Bar.
Shatter Expectations
That wasn’t just a tagline.
It became a philosophy.
Over the years, the edible category has become larger, louder and more competitive than anyone could have imagined back in 2016. Through every stage of that growth, EE remained committed to the same principles that shaped those first six bars: consistent chocolate, dependable formulation and accurate dosing.
The products evolved.
The packaging evolved.
The industry evolved.
The philosophy never did.
Sometimes longevity isn’t built by constantly reinventing yourself.
Sometimes it’s built by earning the confidence to stay on the shelf year after year.
A Tribute to Where It All Began
The 10 Year Anniversary Shatter Bars weren’t created to reinvent a classic.
They were created to honour it.
The limited-edition packaging draws inspiration from the original Shatter Bars that introduced Euphoria Extractions to customers a decade ago. It’s a tribute to the products that built the brand—and to the retailers and customers who helped make that journey possible.
Inside every Anniversary Shatter Bar is a Golden Ticket, with each ticket providing five entries into the $10,000 Anniversary Giveaway, including a $5,000 cash grand prize, a $500 Euphoria prize box, plus additional $500 and $250 prize-box winners.
It’s a simple way of inviting today’s customers to become part of the next chapter while celebrating the first.
Here’s to the Next Chapter
Anniversaries aren’t only about looking back.
They’re about recognizing the people who made the journey possible.
To everyone who picked up those first Shatter Bars.
To those discovering them for the first time through the Anniversary Collection.
And to CAFE, one of the first retailers to believe in Euphoria Extractions and one of its strongest partners over the past decade—
Thank you.
The original six Shatter Bars helped launch a brand.
The people who continued choosing them helped build it.
Some products become popular.
Some become part of a brand’s identity.
The original Shatter Bars became both.
Find the Anniversary Collection at CAFE
The 10 Year Anniversary Shatter Bars are available for a limited time while inventory lasts. Every Anniversary Bar includes a Golden Ticket, with entries closing on December 31, 2026, and winners drawn on January 1, 2027.
Visit your nearest CAFE location while the Anniversary Collection is still available and celebrate ten years of Euphoria Extractions with the bars that started it all.
